Today, scientists estimate that our subconscious minds control 95% of our lives. 

Think about what that means in terms of the decisions we make, the actions we take, and the emotions we feel. 

Most of us grew up with a learned helplessness where we looked to authority figures to solve our problems or change our lives. That’s because we were never given the tools we needed to run our subconscious minds. 

I was no different.


Below I share my journey from Corporate America to Hypnotherapy and how it became my job to provide my clients with powerful tools that solve their problems, achieve their goals, and ultimately realize their dreams.

I cried almost every day of kindergarten. I hid that fact from my family until one of my mom’s friends dropped by the class and overheard my teacher praising me for not crying on that particular day. Needless to say, my secret was out. 

At 5 years old, I cried almost everyday because I believed I wasn’t good enough. My most vivid memory from that year was when my teacher held up a cat made out of construction paper and told us that we were all going to make one. I cried. I cried because I knew I would never be able to make a cat like that. It was perfect. The shapes were cleanly cut and glued together and the eyes and whiskers were so beautifully drawn. Don’t get me started on the expertly crafted curly tail. 

Where did this perfectionism come from at such a young age? There’s no doubt there was a program running in my subconscious mind that was not serving me well. But, of course, I didn’t know that then. Instead, this perfectionism and the anxiety that resulted from it continued to direct my life. 

All through school, I was a straight A student because nothing less was acceptable to me. Looking back now, perhaps it was my way to overcompensate for that belief that I was not “good enough”.  Although I received straight As in every subject, my best subject was math and therefore it was my favorite. It came easy to me and I loved the black and white nature of it. 

So, of course, when it came time to choose a major in college and pick a career, I wanted them to require good math skills. It didn’t matter that those jobs didn’t interest me much. I thought that for me to be successful, I had to follow that path. And so I did. In college, I majored in Economics and when offered the opportunity to leave with not only a Bachelor’s degree in Economics but also a Master’s degree, I accepted it. I didn’t consider the fact that I didn’t want a career that required a Master’s degree in Economics or the fact that by doing the program I would miss out on all kinds of interesting classes that weren’t part of it. I thought this was a no brainer. I was getting two degrees for the price of one. 

Looking back now at those decisions, I realize I made them almost on autopilot. There was not much real thinking going on. Instead, during my childhood and adolescence, I seemed to have picked up a very rigid set of rules that I would follow and that would lead me on a less than fulfilling path. In the years to come, the search for satisfaction and fulfillment became a constant source of struggle and pain which I would eventually learn to overcome and heal.

But not yet. After college, I attended  graduate school where I earned my third degree, a Master’s in Business Administration. It goes without saying that nothing but a top tier business school would do. And so directly out of college, with no work experience, I entered the University of Chicago Booth School of Business. 

…But, I had no idea what I wanted to do once I graduated. And to make matters worse, I was competing for jobs against people who had years of investment banking and management consulting experience. This was because it was a rare thing for someone to go directly from college to a full time MBA program. So, there I was passionless and without experience — not a great combination for finding a fulfilling job. 

I did end up finding a job though, but not one I was excited about. I worked for many years. There were some positions I liked better than others but I never felt passionate about any of them. And I certainly never felt like I found my life’s purpose. 

Then I faced a turning point.

After 20 years at a Fortune 100 company, my job was relocating and I faced the choice to relocate or take a package. I chose the package and enjoyed a 6 month paid vacation. I recognized that the finance position I left was not a great fit for me, and I vowed to do something different. But, that old programming was working in the background convincing me that I wasn’t qualified to do something different and that no company would hire me if I didn’t have the direct experience they were looking for. And so once again, I found myself accepting a job that I was not excited about.  

The people at the new company were nice but I didn’t love the work. Nevertheless, within a year I was promoted. While I was pleased with the promotion, I felt I lacked the experience needed to excel and there was so much going on. In addition to my new function, I had added responsibilities that came with a merger going on in the company as well as finding someone to replace me in my previous role. To compensate for my lack of confidence and additional duties, I worked around the clock. I was anxious all of the time to the point where my family became concerned. I remember the look of shock on my daughters’ faces as I burst into tears while having brunch at a local restaurant. I knew this wasn’t healthy and so, uncharacteristically, I quit this job before my 2nd year anniversary. 

After a mental health break, I thought I’d return to Corporate America but do something different. Instead of working directly in finance, I thought I’d go back and maybe become a financial recruiter or perhaps sell financial software. As I researched these various options, I realized they also weren’t for me. The frustration was really starting to kick in. I felt as though I was running out of options.

And then one day, while taking a walk along the lakefront in Chicago, I listened to a podcast that would change everything I thought about doing. It was an interview with an advertising executive who changed her career midlife to become a hypnotist. I was fascinated.  So much of what she said resonated with me.

The next day I contacted her and set up an appointment. I called her in New York from my home in Chicago. We talked for two hours. During the podcast, she had mentioned she grew up in Pittsburgh and so while setting up my appointment with her I mentioned that I too grew up there. At the end of our call, she asked me where in Pittsburgh I was from. So, I told her which suburb, and then she asked for the street.  We grew up 5 minutes walking distance from each other and her sister was in my graduating class of high school. What a coincidence! I was excited about everything we discussed and ready to explore this new path.

And so I went to school to become a hypnotherapist and I learned so much. I learned how powerful our minds are and that we all have beliefs stored deeply in our subconscious mind that don’t serve us. I realized that the dissatisfaction I felt in my career was a result of decisions I made based on very old programming, possibly the same programming that caused me to cry over that cat all those years ago. Today as a Clinical & Medical Support Hypnotherapist, I help clients amend their limiting beliefs and program their minds with empowering instructions to solve their problems and achieve their goals. 

Every client is unique and so the work we do together is tailored specifically for them. I’ve helped individuals with anxiety, relationship issues, pain management, overactive bladder and much more. I have also partnered with institutions such as Northwestern University Kellogg School of Management where I provided various workshops to their MBA students, something I could have used during my MBA journey.

More and more now, due to impressive scientific research, western institutions are embracing hypnotherapy and doctors are referring patients to hypnotherapists for various conditions including sleep disorders, bladder issues and IBS to name a few. In fact, a 4-year, $3 million funded study by the National Institutes of Health (NIH) found that hypnotherapy was equally effective as standard medical drug therapy for the treatment of Overactive Bladder and Urinary Urgency Incontinence in women.  

“Before working with Dana, I had vaguely heard about hypnotherapy and was intrigued to learn more. She explained everything in such a simple and clear way that it all made so much sense in how our mind and body work together. During the entire process, I felt completely safe and comfortable under Dana’s care. I found the self-guided hypnosis recordings super helpful to continue my own work after our session. I highly recommend Dana for her wonderful warmth and expertise in healing through the power of hypnotherapy.”

— Paige S., Toronto

It is the best feeling in the world to see my clients overcome their issues and achieve what they thought wasn’t possible. Because all hypnosis is truly self-hypnosis, I simply direct them in finding the answers they need from their inner guidance. At the end of their last session with me, my clients have so many tools to use to achieve any goal they may have in the future. And that really defines my purpose today: 

To provide clients with the tools they need to become their best selves and thrive in all areas of their lives. 


One of my clients sent me a note that read, 

“Thank you so much, Dana. I’ve learned so much from you and I can’t wait to use it [self hypnosis] for the rest of my life. I am grateful to have met you and to have had the chance to work with you.” 

That’s what fills me up. That’s why I love doing the work I do.